Also, you can see the volume and reach of messages with your keywords.ĭive into the Mentions feed to see what pieces of video content the tool found for you. It helps you better understand who your target audience is through the Gender, Age, Countries data. On Dashboard, you can see essential graphs and stats that give you an idea of where and when to start your first video marketing project. With the tool, you can reveal trending topics and find video marketing campaign examples for inspiration.Īwario tracks your brand mentions, industry-related keywords, competitive companies' names - any word you set up as an alert - over the Internet. AwarioĪwario is a good option for a thorough audience and competitor analysis. It means you can harness online monitoring tools to track and analyze what other brands from your industry do on the web. Video marketing is a part of digital marketing. What tools are used to monitor video on the web? Now let's take a look at the best video marketing tools that will be useful to you at each stage - from analysis to management. Tracking the performance of your uploaded videos helps you improve your content strategy.Īs a result, the digital marketing cycle constantly repeats. Here is where a video marketing tool that provides a video editor feature comes in handy!įinally, you can get into video management: schedule video content, share it on social pages, distribute it across your marketing channels, reply to comments, and. Then, it’s about time to get creative, choosing a cover image for thumbnails, writing scripts, and editing your recorded clips. Using the best video marketing tools for analysis and planning, you will be able to make data-driven decisions. For example, you can add to your plans launching influencer marketing campaigns or focus on YouTube marketing shooting educational clips. With this information in mind, you can draw up a video marketing strategy. Basics of digital video marketingĬreating any digital marketing project includes four big steps:Īt first, you need to determine what kind of video content your target audience likes, where your customers and prospects consume it, what your competitors do on video platforms. Usually, a simple tool with a few helpful features is enough for your first video marketing project. Using different video marketing tools for different tasks is much effective for your budget. Anyway, it would hardly be affordable for each marketer and video maker. It’s hard to imagine an all-in-one video marketing tool that can tackle all these tasks. Gain performance data to check if your videos work well and compare your stats against your competitors. Set up, schedule, and publish video campaigns on leading social and video hosting platforms. It turns video marketing into a fascinating task!īefore going into detail, let’s have a look at what these tools are.ĭo competitor analysis and search for trending topics on video social platforms and video hosting sites.ĭo your target audience analysis to reveal what users are watching the most.įind and reach out to popular bloggers for influencer marketing campaigns on YouTube, TikTok, and other social networks.Ĭreate videos for different marketing goals - from educational, informative, and entertaining clips to all kinds of video ads. Besides, the majority of the best video marketing tools provide analytics features. Video marketing software enables you to automate a plethora of routine operations. Jumping on the trend, you need to sharpen your tools. Not surprisingly, 87% of your colleagues - marketers and SMM specialists - use video marketing to promote their brands.ĭistributing branded clips across various paid and owned media channels, you can drive more interaction and better engagement with your content. Besides, 54% of customers want more video content on their devices because this is their favorable content type on socials. Luckily, effective video marketing can help you tackle all these tasks.Īccording to the Statista study, 85% of American users watch online videos monthly. Finally, lead generation and purchase boosting are your priorities for now. Second, it would be great for you to increase the average time on your website and social media page. Well, you are here for at least three reasons.įirst, you want to drive more traffic to your website or landing page.
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